Grove Investor Presentation Deck

$100 $75 $50 $25 0% -20% -40% -60% -80% $M Customer Base Will Stabilize in 2023 as We Lap Reduced Advertising Spend Starting in 2H 2022 $90 $78 LLLLL $18 $9 Q3 - 22 Q1 - 22 -11% $33 Q1 - 22 $79 Q2 - 22 -21% -20% Q2 - 22 Net Revenue YOY Change in Revenue Advertising -1.8%- -73% Q3 - 22 $74 $7 Q4 - 22 -2-2-% -59% Q4 - 22 YOY Change in Advertising $72 $9 Q1 - 23 -1.8% -74% Q1 - 23 Media Diversification + Optimization → Lower Spend + Lower CAC Full funnel channel allocation driving CAC efficiencies into 2023 ➤ Marketing stack upgrade in 2022 improving personalization and testing capabilities ➤ Partnership with Drew Barrymore, Global Brand and Sustainability Advocate Retail expansion lifting overall awareness 24 8

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