Wix Results Presentation Deck

Increasing Revenue Retention Annual Net Revenue Retention Rate 2016 2010 & Prior 2011 2017 2012 2013 ■2014 2018 2015 2016 2019 2017 2018 2020 2019 ■2020 +113% Net Revenue Retention Cohort revenue retention bolstered by compounding growth from online commerce users Note: We calculate our Annual Net Revenue Retention Rate at the end of a base year (e.g., Dec 31, 2020), by identifying all of the registered users on our platform as of the end of the prior year (e.g., Dec 31, 2019) and then dividing the total revenue generated by that cohort of registered users at the end of the base year by the total revenue generated by same cohorts of registered users at the end of the prior year. The quotient obtained from this calculation is the Annual Net Revenue Retention Rate. The Annual Net Revenue Retention Rate excludes revenue from channel partnerships, DeviantArt and Wix Answers WIX 24

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