Homeowners Insurance Market Opportunity

THOUGH HOME INSURANCE IS A $100 B+ MARKET Legacy insurers spent 100 years building a flawed experience Top 4 Home Insurers Difficult purchase process Mkt. Share1 Founded State Farm 17.9% 1922 Outdated coverage Allstate Corp 8.4% 1931 Poor claims experience USAA 6.6% 1922 Liberty Mutual 6.5% 1912 Zero meaningful touchpoints Top-10 average age: 108 1. JMP Securities Internet & Digital Media, 2020; 2. Statistica; 3. Morgan Stanley/BCG Global Consumer Survey 2014, BCG e-intensity index 35/100 Typical Carrier NPS2 -49 for Claims3 Proprietary and Confidential | 9

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