Frasle Mobility's New Positioning and Randoncorp Investments
VIDA
SEMPRE
Vida Sempre ("Life Always")
Program
As a transportation corporation, we are concerned with
generating value for society by encouraging defensive
driving and safe behavior in traffic, contributing to
reducing the number of accidents.
Created in 2010, the Vida Sempre Program, by Elisabetha
Randon Institute, is designed to educate drivers and
pedestrians for safer and more appropriate behavior in
traffic, by means of lectures, theatrical presentations,
tips in the media, and printed material.
The program is structured on three fronts:
> Traveling theater, with Teatro Vida Sempre, which has
a repertoire of four sketches offered and performed
for free in the southern states of Brazil.
> Laço Amarelo (The Yellow Ribbon), a program in
partnership with the National Road Safety Observatory
(NRSO), which offers informative/educational materials
and videos on good behavior in traffic to entities
certified with the Laço Amarelo seal, such as Instituto
Elisabetha Randon, which, in turn, makes the material
available to Randoncorp employees.
> Course on Fuel-Efficient and Safe Driving for truck
drivers from transport companies that are partners of
Randon Implementos.
In 2022, the Vida Sempre program had an impact on
some 65,000 people, among viewers of the Vida Sempre
Theater and participants of the Fuel-Efficient and Safe
Driving.
There were 186 free performances of the Vida Sempre
Theater in 16 cities in Rio Grande do Sul, Santa Catarina
and Paraná.
Randon Memorial
The history of Randoncorp is directly related to the
history of cargo transportation in Brazil and to the
economic development of the Caxias do Sul (RS)
region. The Randon Memorial, maintained by IER, is
designed to preserve and disseminate this history
by keeping a collection with over 57,000 historical
documents related to the companies that are part of
the Company.
Its physical space is still under construction and will
feature research rooms, video library, auditorium,
coffee shop/bistro, gift store, and exhibition space.
SER VOLUNTÁRIO ("BEING A
VOLUNTEER")
To stimulate our employees' volunteerism in favor of
actions in the communities, the Instituto Elisabetha
Randon created, in 2005, the Ser Voluntário (Being
a Volunteer), our volunteer program. Through it,
volunteers donate their time to provide renovation and
janitorial services in public schools in Caxias do Sul
(RS), partners of the Florescer program, in addition to
working in other social entities, by organizing lectures
and events, among other activities.
Apart from generating value for the communities, the
initiatives have a positive impact on the employees
themselves, who awaken new skills and personal
competencies, in addition to the feeling that, with
small actions, it is possible to work for a better world.
The actions of the Being a Volunteer in 2022 program
impacted about a thousand people who live in the
Euzébio Beltrão de Queiroz neighborhood, in Caxias
do Sul.
PROSPERITY FOR ALL
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