Pix Evolution and Implementation
SUMMARY
PRESENTATION
IDEALIZATION
EVOLUTION
NUMBERS
FUTURE
2.7.1 Pix is new, but scams are old (#campanha contragolpes,
#essefilmevocêjáviu and #evitegolpes)
In the last week of April 2021, the BCB led a security campaign aimed
at protecting users against the most common scams involving Pix and
consolidating a culture of digital security among participants and users.
The "Pix is new, but scams are old" campaign alerted citizens to the social
engineering strategies used by scammers, disseminating content related to
the main scams involving Pix, the security measures to be adopted to avoid
frauds and how to proceed if you are a victim.
All BCB profiles on social networks were used to publish daily posts, with the
aim of expanding the reach of the campaign, which reached more than 10
million people according to estimates. Additionally, many participants and
associations that make up the Pix Forum engaged in the initiative, following
established guidelines for better coordination of actions.
An event broadcasted live on the BCB's YouTube channel set the end of
the campaign and included the participation of members from the team.
of specialists responsible for managing and operating Pix as well as market
representatives, who spoke about banking and payment accounts hacking
and cloning of messaging apps, among other topics, and interacted live with
citizens through the event chat on YouTube.
2.7.3 #BCteExplica (#theBCBExplains)
#BCteExplica (the BCBexplains) is a series of short videos on the BCB's YouTube
channel that addresses financial issues with a language a that is accessible to
the population. Several #BCteExplica videos clarify issues involving Pix (only
in Portuguese):
BC te Explica:
Pix Novo,
Golpes Velhos!
+ OWO
回临
BC te Explica:
Tudo sobre
QR Code do Pix
(Parte 1)
3:46
2.7.2 #Pixparanegócios (#Pixforbusiness)
With the aim of promoting the use of Pix in the business environment, especially
with retailers, the BCB carried out the #Pixparanegócios (Pixforbusiness)
campaign on social networks in November 2021, in which companies of
different sizes, sectors and regions gave their testimony on how fundamental
Pix has become in their business models.
Posts and videos were produced with statements from micro and small
entrepreneurs, professionals and businessmen from retailers chains,
e-commerce platforms and innovative businesses, among others, describing
the benefits of Pix and the showing different ways to incorporate Pix into the
portfolio of means of payment and billing, reinforcing the message that Pix is
for any company, regardless of their size, sector or region of operation.
[]
BC te Explica:
Tudo sobre
QR Code Pix
(Parte 2)
BC te Explica:
Quando é que tem
Tarifa no Pix?
3:23
2:37
8
BC te Explica:
Novas Medidas de Segurança
Pix, TED e Pagamentos Eletrônicos
BC te Explica:
Precisa sacar dinheiro?
Vêm aí Pix Saque e Pix Troco!
BC te Explica
BC te Explica:
Fraude com o Pix?
Recuperar dinheiro
ficou mais fácil
2:49
PIX SAQUE E PIX TROCO
TÊM NOVOS LIMITES!
2:28
4:17
pix
4:09
4:03
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