Investor Presentaiton
Leader in Digital Banking and Innovation
Overview
liv.
digital bank by Emirates NBD further strengthened its
proposition growing its customer base to more than 660,000
customers in UAE & KSA.
Liv. during 2022 has launched Liv. Young, the region's first banking app and
debit card for kids aged 8-18 years. Liv. Young helps kids build good money
habits with features such as saving with goal accoun s, tracking their spends,
and earning by completing tasks/ chores assigned by parents.
Liv. Prime the subscription-based membership programme, offering
customers an enhanced banking and lifestyle experience & Liv. credit cards
which offers customers the flexibility to choose and
easily switch between reward programmes along
with added lifestyle benefits continued to gain
traction in the year.
Liv. continued to engage customers through
various marketing campaigns including the
roll out of Liv. Blog to help customers stay
up-to-date on money matters.
Key Digital Developments
90% of all face-to-face card payment transactions now 'contactless'
through Mobile wallet
Continued to develop its digital platforms with enhancements to the
mobile digital account opening process in UAE and roll out of a self-service
tablet banking proposition for account opening & credit cards in KSA
The mobile app was enhanced with new features for payments
and transfers
An enhanced tablet banking solution for new credit card sourcing was
Launched Launched DEWA & TECOM IPO portal on Emirates NBD website
with real time direct integration with Dubai Financial Market (DFM)
Transactions via
digital channels
Eligible Retail Business
customers digitally
active
Eligible Corporate clients
opting for digital platform
2021
2021
2021
96%
84%
98%
85%
91%
91%
H1 2022
H1 2022
H1 2022
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