Arla Foods Annual Report 2020
9
Management Review Our Strategy Our Brands and Commercial Segments Our Responsibility Our Governance
Our Performance Review
Our Consolidated Financial Statements
Our Consolidated Environmental, Social and Governance Data
HIGHLIGHTS
CALCIUM CONTINUED TO
DELIVER STRONG RESULTS
Despite the significant disruption of
Covid-19 in most areas of the organisation,
our transformation and efficiency
programme Calcium exceeded our
expectations and delivered EUR 130
million in savings primarily from supply
chain efficiencies and optimised marketing
spend, but also from reduced expenses
due to many office employees working
from home. In three years, the programme
has created EUR 354 million in total
savings, and we are on course to achieve
our 2021 target of EUR 400 million.
Read more on page 16-17
Calcium
ARLA FOODS ANNUAL REPORT 2020
EXPERIENCE
IRRESISTIBLE MELTI
(CONTINUED)
JÖRÐ
NORDIC
OAT DRINK
CAT & BARLEY
JÖRÐ
NORDIC
OAT DRINK
DAT
GRGANIC
ALL MATURAL
INGREDIENTS
ВЯЗАНІС
ALL NATURAL
INGREDIENTS
Kraft
STRONG EXECUTION
OF OUR KRAFT® BRAND
The Kraft® brand, which we acquired a licence
to manufacture, market and distribute in MENA
last year, got off to a good start, growing by a
staggering 153 per cent, which was above
our expectations. In the professional hands of
our brand team, Kraft® flourished in the
Make
mornin
Ramadan season, and growth was further
boosted by the increased consumption of
dairy products at home during Covid-19.
Read more on page 24
ENTERING THE
PLANT-BASED MARKET
As a response to the increasing number
of people who seek to include more
plant-based foods into their diets, Arla
entered the plant-based category in the
dairy aisle with a new drink range under
the brand JÖRÐ. The range, which was
launched in May, initially includes three
variants based on the natural Nordic
ingredients of oat, barley and hemp.
JÖRÐ became available to Danish and UK
consumers in 2020 and will hit the
Swedish market in the third quarter
of 2021.View entire presentation