Finance and Capital Management

What differentiates us Sources of competitive advantage Depth of investment capabilities Specialist coverage in high-value added areas of active mgmt., e.g. £140bn in multi-asset solutions¹ See appendix for more details Depth of investment expertise Values as of H1 2019 Multi-Asset Scale of Private Assets franchise One of the world's largest private asset investors; 36% AuM increase since 2015 (to £60bn) Private Asset growth over time and split by capability Private Assets growth (Ebn) £140bn Growth Target Return Conservative Macro Allocation Private Fixed Income Real Estate Infracapital & Alternatives Public Fixed Income Equities +36% £16bn UK Commandal Infrastructure ty Bend and Income Lang Income PE Fund of Funds 60.1 55.0 56.3 50.2 44.1 Direct Landing D& High Yield Value Recovery Cash Private Assets split ! y category Private Fixed Income 27.4 £60.1bn 21.2 Uniqueness of PruFund offering Part of our £144bn With- Profits Fund, one of UK's largest with an enviable performance track record With-Profits Fund historical returns Annualised 5-year rolling returns! PruFund Growth returns vs. peers 25% 15% 10% Fund Growth Fund Cativ Cash SONIA Cultivate Reach of distribution footprint Established international network of 20 distribution offices, with new openings in US and Australia Our international footprint 341bn AuMA 20 distribution offices 92% 28 markets UK £278.5bn Europe £50.1bn Middle East & Africa¹ £7.1bn Asia-Pac £8.5bn2 Multi- Continental Europe Real Estate Delt Capital Solutions Emerging Markets Inflation Linked Convertible 27 29 4 138 Private Assets Σ£60bn 2015 2016 2017 2018 HI 2019 2019 Total AuM 64 14 Σ£277bn Internal 3rd party 1. Of which £124bn through Prudential UK & Europe Strategic Asset Allocation and £16bn through 3rd party assets Note: All AuMA figures refer to position as of H1 2019 Infrastructure Equity Long lease property 5% Real Estate 1950 2000 2010 Americas E1.1bn Retail Savings Retail Asset Management Institutional Asset Management Heritage Distribution centres 12

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