Investor Presentaiton
Rostelecom
1 Integration: becoming one company
Integrated
infrastructure
Integrated
management
Single brand
Fixed networks: migration to a single full IP network
Mobile networks: upgrade of existing 2G networks and focus on development of
universal 3G and LTE infrastructure
Unified IT systems: billing, customer care and management
Centralised group management structure
Unified KPIs
Unification of HR systems and new unified trade union contract
ā Unified salaries and remuneration systems
New positive image
Unification of over 50 brands in a single "Rostelecom" brand
New brand well received by all target audiences
Selected strong product brands will be kept during 2012-2013
Effective real estate management
Personnel expenses optimization
Cost management
Unification of procurement processes
14
Outsourcing of maintenance functions
Energy effective initiatives
Continuing cost optimization and synergies realization will help enhance the
margins
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