Investor Presentaiton
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Investor Newsletter ISSUE 09
MPO Signs Agreement with
American Sports Celebrity Terry Bradshaw
to Endorse Evolution™ Knee
MicroPort Orthopedics Inc. ("MPO") recently signed an agreement with
American sports celebrity Mr. Terry Bradshaw to engage him in MPO's
Surgeon/Hospital Practice Marketing Program and Evolution™ Medial
Pivot Knee ("Evolution™") National Branding/Practice Marketing Program,
after the successful implantation of Evolution in Mr. Bradshaw. The
engagement is expected to greatly increase the awareness of MPO's
product and brand.
TH
Mr. Bradshaw, 67 years old, is a four-time Super Bowl champion and
Pro Football Hall of Fame quarterback who played in the National Football
League for more than 13 years for the Pittsburgh Steelers, and he maintains
tremendous popularity today thanks to his Emmy award-winning time as
broadcaster for FOX on "Fox NFL Sunday." He is also New York Times
best-selling author and popular film and television actor.
John Matthews, MPO VP of Sales & Marketing, said:
"Terry Bradshaw is an admired American sports legend
with a universal appeal that extends beyond football.
Partnering with Mr. Bradshaw provides MPO with an
incredible opportunity to reach a broad audience."
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