GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

13 Generally GAP Accepted Practices USC Annenberg Respondents' Areas and Scope of Responsibility 100% 80% 60% 46.60% 37.10% 40% 20% 0% 11.80% 3.40% 1.10% Enterprise-wide responsibility for MARCOM, PR/COM, etc. Enterprise-wide responsibility for PR/COM but not MARCOM Corporate COM responsibility only PR/COM within a PR/COM within a business unit business unit (specific products, (specific geography) services or brands) Strategic Communication and Public Relations Center

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