Investor Presentaiton
Key Success Factors
Brand equity
A portfolio of strong brands - BSA, Ladybird, Hercules,
Roadeo, Montra and Mach City - addresses all
consumer segments
Premium Cycle
Group (PCG)
•
murugappa
BSA
LADYBIRD
HERCULES
ROADEO
Roadeo and Montra are premium brands well
received and seen exceptional growth
Representing International brands like Cannondale,
Bianchi, Schwinn, Ridley
montra
MACH CITY
TRACK&TRAIL
ECLES AND MORE
Pioneer in
Retail Formats
• Large dealer network across India with 10,000+
touch points
Retail leadership through its exclusive format of
Track and Trail
• Track & Trail Urban new stores: 43
• Total Track & Trail Stores: 239
• Omni-channel presence through Track & Trail
online portal and in-store
Bianchi
cannondale
DAHN.
freedom unfolds
GJ.
mongoose.
SCHWINN
RIDLEY
BSA
HERCULES
LADYBIRD
ROADED
MACH CITY
montra
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