Nigeria FinTech Landscape - Impact Assessment
Wande - Youth
23 years, Single
☐
Early graduate of University of Ibadan
☐
Currently completing her NYSC in Calabar
■ Has a moderate knowledge of technology
Limited disposable income
Income
<N 1M p.a.
Medium-High
Tech knowledge
Devices
SOURCE: Customer interviews (n=215), team analysis
+
Illustrative
Lifestyle overview
Teaching at local
primary school in
Calabar and lives
with fellow NYSC
colleagues in
dormitories
Has a side business
selling hair products
through Whatsapp
and Instagram
■ Hunts for/ enjoys
bonuses,
discounted promos,
and other freebies
Financial goals
Develop savings
discipline and
culture
Manage and
track monthly
financial
transactions
Current banking
Has an Access Bank
account that she opened
during her admission
process, for personal
transactions
Also, makes use of USSD
and mobile banking for her
personal transactions
Uses e-wallets for services
where she enjoys discounts
- Shopping
Ride hailing
Food ordering,
Saves monthly on Piggyvest
Needs
Financial services
education on
benefits of CASA
McKinsey & Company
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