Investor Presentaiton

Best-in-Class Loyalty Program ("Kartuş”) Since 2007 9.Omillion Loyalty Card Members 6.6million Active customers 45% 55% Woman Man Happiest Mavi Customer kartuş mavi 1 million+ New customer acquisition annually - 70% 2 New Customers Under 35 age group $5.0 million Mobile app download mavi Note: Data for Kartuş customers as of 9M 2023 Active means that the member has made a purchase of Mavi product over the last two years 16

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