US Retail and Food Services Sales Growth Update
Foot Traffic and Ecommerce Trends
20%
0%
-20%
-40%
Foot Traffic by Retail Category
(% Change in Foot Traffic vs. Same Month "19)
Grocer
Strip Center
Retailer Index
Quick-service
Restaurant
Fitness
-60%
Full-service
Restaurant
-80%
Department
Store
-100%
Theater
Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21
Source: Placer.ai and Green Street.
•
•
.
Grocers continue to lead the pack as demand seems to be
preserved from extended work-from-home protocols
Other retail categories have recovered from their pandemic lows
and are seeing healthy traffic, including the most disrupted
categories such as theaters and fitness
Both full-service as well as quick-service restaurants are benefiting
from what appears to be substantial pent-up demand to dine out
Source:
1. Green Street, Strip Center Sector Outlook, 28 January, 2022.
Ecommerce Penetration Rate
U.S. Retail Sales Growth Rate and
Ecommerce Penetration Rate*
-Ecommerce Growth Rate
--Brick & Mortar Growth Rate
35%
30%
25%
00
20%
15%
10%
5%
0%
-5%
-10%
12
112
'02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 9M21
*Ecommerce penetration rate uses total U.S. retail sales ex-restaurants as the denominator, in line with the methodology of U.S. Census Bureau.
Ecommerce defined by Census Bureau as "sales of goods and services where an order is placed by the buyer or price and terms of sales are
negotiated over an Internet, extranet, Electronic Data Interchange (EDI) network, electronic mail, or other online system. Payment may or may not
be made online."
•
Amid fewer lockdowns and a strong desire to 'return to
normal', '21 physical sales growth surpassed ecommerce sales
growth for the very first time
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