GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

Generally GAP Accepted Practices USC Annenberg Inter-Departmental Integration/Coordination Between COM/PR and Marketing 100% 80% 39% 44% 60% 40% 20% Very Coordinated Neither Uncoordinated nor Coordinated Very Uncoordinated 53% 49% 8% 7% 0% Public Private Integration and coordination between the PR department and marketing have much room for improvement 27 Strategic Communication and Public Relations Center

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