2011 Bain China Luxury Market Study

Mainland China ranked top 5 globally in 2010, while Greater China (incl. HK & Macau) already among top 3 Personal Luxury Goods - Ranking by Country (2010, B€) €50B 48.1 40- 30- 20- 18.1 (RMB 159B) 17.7 17.5 13.3 (RMB 87B) 9.6 9.0 8.3 10- 6.3 5.3 4.8 4.7 0. USA Japan Greater Italy France China China (Mainland) UK Germany South Middle Hong Russia Korea East Kong (including HK & Macau)* = *Indicates luxury spend in Mainland China, HK & Macau Note: 2010 Euro/RMB exchange rate =9.0 Source: Bain luxury goods worldwide study 2011; Bain Survey of Luxury Goods Consumers in Mainland China 2011 (n=1,959); Bain analysis This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent SHA 2011 Bain China Luxury Market Study_Media release_vf 3

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