Forbes SPAC Presentation Deck
Detrutive Summary
(1)
Fiter Dive
ttelal
Campaign Effectiveness Case Studies
139%
LUXURY BRAND
More effective than
no premium targeting
ROI on Data Investment Continues to Improve
As More Advertisers Prefer To Use Our Proprietary First Party Data Product
23%
FINANCIAL BRAND
In CTR with premium targeting
vs ROC
Technology & Growth
Infrastructure
413%
CONSULTING FIRM BRAND
More engagement than
no premium targeting
17%
PHARMACEUTICAL BRAND
More engagement than
no premium targeting
Represent change between First Party Data CPMs vs 3rd Party Data CPMs
GALER
C
Increasing Customer Adoption and Pricing
% of total Direct Sales
Using First Party Data
5%
5x increase
25%
2020 2021
Forbes
First Party Data Pricing
vs Third Party Data (¹)
18%
DELTA vs Third Party Data
in 2021
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