BMW Dealer Network Expansion

MULTI-WIN GIVEN THE GROWING AWARENESS OF SOCIAL AND ECOLOGICAL ASPECTS IN THE MARKET. Customer Benefit . Enhanced customer's retail experience • Good citizenship . demonstration Platform for the lifestyle of environment conservation Joint Efforts & Joint Joy 5S 5S Dealer Benefit . · • Higher customer & staff satisfaction Enhanced process/ • resource efficiency Better link to local community • Platform for BMW marketing & events 5S BMW Benefit • Contributing to BMW Group Sustainability Strategy in value chain • Supporting to BMW's brand image • Competitive differentiation BMW dealer network in china, D.Kirchert, Oct 2012 Page 18

View entire presentation