Investor Presentaiton
1 Undisputed Global Leader in Tequila and #3 in Irish Whiskey
Jose Cuervo
Global Leader in Tequila...
As of 2021 Volume - Total Market Size 41.2MM 9L Cases
Jose Cuervo
DIAGEO
28.5%
12.3%
Owner of 3 of Top 6
Leading Tequila brands by
BACARDĂ
9.4%
volume globally
#1
Jose Cuervo
Beam
7.6%
SUNTORY
1800
#5
TEQUILA
5.7%
#6
BROWN-FORMAN
CENTENARIO
Sequula
4.5%
SAZERAC
2.9%
2.3x nearest
Pernod Ricard
competitor
CAMPARI
2.8%
HEAVEN
HILL
2.3%
BRANDS
MGP
2.2%
... In Every Region
As % of volume - 2021
Mexico
(26% of 2021 Global Volume)
1ST
41.0%
Jose Cuervo
United States
(62% of 2021 Global Volume)
1ST
25.4%
Jose Cuervo
Rest of the World
(12% of 2021 Global Volume)
#3 Player in Irish Whiskey
1,370K Irish Whiskey 9L cases sold in 2021
9L Cases Volume CAGR 2016 - 2021
1.5%
(0.7%)
1ST
30.3%
Jose Cuervo
Market Share
(1.3%)
13.2%
9.4%
7.0%
BLACK
RED BUSHMILLS
BUSH BUSH
CCORD
BUSHMILLS
USHMILLS GUSHMILLS
10
INCLE HAL
-16
21
PROPER
TWELVE
SEXTON
608
608 1608
Jose Cuervo
Source: IWSR Drinks Analysis 2021
15.09 1898 1603
Source: IWSR Drinks Analysis 2021
Pernod Ricard
A in Market Share since 2016
WILLIAM GRANT & SONS
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