Investor Presentaiton

JAPAN REMAINS A HIGHLY ATTRACTIVE MARKET 1) 2) Substantial In Force generates strong and stable earnings • Focus on protection products • Significant opportunities in Japanese market • World's second largest life insurance market • Growing U.S. dollar (USD) business 2017 Sales (1) by: Household sector wealth $17 trillion(2) • Continued need for death protection solutions Product Currency • Increasing need for retirement solutions Other 7% • Customer interest in non-yen products Savings & Annuity 17% 00 Retirement 20% Death Protection 63% 33% JPY 60% USD Translated to U.S. dollars at uniform currency exchange rate (Japanese yen 111 per U.S. dollar). Source: Bank of Japan (data as of December 2017). Translated to U.S. dollars at uniform currency exchange rate (Japanese yen 111 per U.S. dollar). Tokyo Investor Day 9.27.2018 Prudential CO 6

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