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Market share of key players in Russia Share of Market (%) Share of Value(¹) (%) 36.436.9 25.325.7 20.3 19.8 8.7 8.3 JTI PMI BAT Imperial Aug 08-July 09 Aug 09-July 10 33.3 34.5 30.9 30.5 23.4 22.1 JTi E 6.0 6.0 JTI PMI BAT Imperial JTI is the market leader in Russia both in terms of Share of Market and Share of Value (1) Share of value based on retail selling price Source: A.C. Nielsen 7

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