Investor Presentaiton
FEBRUARY
• REBRINC AT IBIRAPUERA
The IV Rebrinc (Brazilian Network of Childhood and Consumerism)
Meeting, of which Alana is a member, took place in Ibirapuera Park in
São Paulo. These bimonthly meetings feature the attendance of people
interested in the relationship between children and consumerism. Yves de
La Taille, a psychologist specializing in moral psychology and a professor
at USP (University of São Paulo), was present at this edition.
• WHERE IS ECA IS THE LAW SCHOOLS?
In a letter to OAB (Brazilian Order of Lawyers) and to MEC (Depart-
ment of Education), Alana requested, through its Absolute Priority
project, for the inclusion of ECA (Childhood and Adolescence Statute)
as a mandatory subject in all of the countries' law courses. Among the
ten most honored Brazilian universities, only one - the Pontifícia Un-
versidade Católica de São Paulo (PUC-SP) - has ECA as a mandatory
subject. In response, OAB emphasized that "the suggestion has been in-
cluded in the debate points for the consideration of the National Com-
mission for Law Education."
Creating and transforming
with shapes and colors..
PHOTO JOÃO LACERDA
ESTADÃO
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de Dio do Pais Come daripline che
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(Visited time, avis today)
O Estado de S. Paulo, 16/2/2014
MARCH
NEW
⚫ ANOTHER GLIMPSE
FOR DOWN SYNDROME
On March 21st, the International Down Syn-
drome Day, Alana launched the Another
Glimpse project. Its website and social network
pages went online and since then have accu-
mulate thousands of fans and followers - all
of them interested in maximizing the content's
reach, in following the feats of the reporter Ju-
liana Bessa, in reading entries by the blogger
Carol Rivello, and following the comic strip
story of O Mundo Segundo Bia (The World
According to Bia) by Flávio Soares.
• THE ALANA BAND IN THE PARK!
In partnership with MAM (Museum of Mod-
ern Art), the Alana Band became a part of the
permanent program of the Museum at Ibi-
rapuera Park project, in São Paulo, where they
play the last Sunday of every month.
Beyond cinema, the Ciranda
of Films had lots of talks,
games and dances.
PHOTO ALINE ARRUDA
FOLHA DE S.PAULO
***UM JORNAL A SERVICO DO BRASIL
mercado
Empregar pessoas com down melhora
a saúde das empresas
MARANA BARBOSA
DE SAO PAULO
21/03/2014 00
José Fernando de Souza Puglisi, 42 ans, trabalho
seis anos no Pizza Hut até ser "robado pela rival
McDonald's, há quase um ano
Sua maior qualidade o sorriso e a adetividade que
melhoram o ambiente de trabalho. E também as
vendas de cafezinho svet
To no pós-venda e tem dia que vendo 40
Folha de S.Paulo, 21/03/2014
• AND IN THE WORKPLACE?
In the workplace, this new perspective brings
improved results in five of nine indicados
used to measure the organizational health of
a company, according to the consulting firm
McKinsey&Company. This conclusion is con-
tained within a study commissioned by Alana.
There was a positive impact on the levels of lead-
ership, client satisfaction, culture and mood, team
motivation, and control and coordination. The
study was presented to human resources execu-
tives and directors of large companies at the Mu-
seu da Casa Brasileira, in São Paulo.
• ADVERTISING OF FOOD
PRODUCTS MUST FOLLOW RULES
Brazil needs legislation that regulates "the la-
beling, advertising and other market practices
of food products, focusing especially on the
protection of children." This was one of the
main conclusions, expressed in a letter, from
the 4th CNSAN+2 (4th Conference on Food and
Nutritional Security + 2), which happened in
Brasília and included Alana's participation.
• HAPPINESS AGAINST
UNFETTERED CONSUMERISM
An event at the Alana Auditorium brought
Kumi Naidoo, the executive director of Green-
peace International, to discuss the impacts of
consumerism on the environmental agenda.
"Unfettered consumerism creates waste, and
waste has an impact on the environment. We
must break this cycle," said Naidoo. During
the conversation, mediated by Marcelo Sodré,
attorney and professoar at PUC-SP, as well as
a member of the council of the Children and
Consumerism project, also talked about happi-
ness: "We are creating false desires in young-
sters who believe that if they consume, they will
become better," said the Greenpeace leader.
• THE CIRANDA DANCED
ENCHANTED!
-
AND
A film festival focusing on childhood and edu-
cation, based on three themes: birth and in-
fancy, spaces for learning and education, and
transformational movements. That was the 1st
Ciranda of Films, which happened at the Cine
Livraria Cultura in the Conjunto Nacional, in
São Paulo. The festival included over 35 films,
among them the premiere of the documentary
Drops of Joy, produced by Maria Farinha Film-
es and directed by Cacau Rhoden.
"THERE ARE MANY WAYS OF LEARNING.
EDUCATION HAPPENS OVER MANY
TIMEFRAMES, IN DIFFERENT SPACES,
WITH DIFFERENT AGENTS"
Cinema Mostra
Ciranda une
cineastas e
educadores TERMELON
Evento que começa segunda resgata
ocult Pequeno Fugitivo e faz debases
ORN
3
HE
ENTRGINIA
Queremos criar
intercâmbio
de saberes
ANA CLAUDIA ARRUDA LEITE
Coordinator of Education and Childhood Culture
O Estado de S. Paulo, 28/3/2014View entire presentation