Yatsen IPO Presentation Deck

We Are a Proven New Leader in China's Beauty Market YATSEN 11 仙电商 PERFECT DIARY No.1 Brand in China Online Color Cosmetics Market) PERFECT DIARY Little Ondre 小奥汀 No.1 in the Eyeliner and Mascara Categories on Tmall(²) Little Ondine 饿了 ABBY'S CHOICE GALÉNIC 完子心选 PARIS ABBY'S CHOICE 完子心选 The Best Moisturizing Mask) R 48MM+ Fan Base as of September 30, 2020) 23.5MM Total DTC Customers in 9M2020 377.1% Net Revenue Growth in 2019 Notes: 1. in terms of retail sales value in 2019, according to the CIC Report, which is an industry report dated November 2020 commissioned by us and prepared by China Insights Consultancy, or CIC, a third-party research firm, to provide information regarding our industry and our market position in China 2. in terms of total GMV in the nine September 30, 2020 according to the CC report 3. For the product Abby's Choice Ceramide Repairing Mask, awarded by Harper's BAZAAR in 2020 YATSEN asen 4 Followers across the various afficial accounts we own and operate on the various e-commerce and social media platforms as of September 30, 2020 5.DTC customer is defined as customers that have placed one or more orders through our DTC channels, including e-commerce platforms, our company channels on Weixin and experience stores regardless of returns and exclude third-party e-commerce distributors (JD.com and Vipshop) 6. Net revenue growth in 9M2020 is 73.2% COMPANY OVERVIEW 5

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