Investor Presentation September 2020
OUR NEW STRATEGY BALANCES
CUSTOMER QUALITY, SCALING AND EFFICIENCY
SPEND ON CUSTOMER ACQUISITION AND LOYALTY (AS % OF SALES)
5.9%
Traffic
Acquisition
4.2%
3.3%
3.8%
1.7%
1.9%
0.2%
New Customer 1)
Discount
0.5%
Repeat Customer 2)
1.7%
Discount
2.1%
Loyalty Program
0.4%
2019 EUR 727 m
1.7%
2.3%
0.6%
2020 EUR 862 m
zooplus
o Massive increase in new business
acquisition efficiency: budget at
50%, with new business at 120%
of PY
● Tactical situation in months March,
April and May helped efficiency
• 91% 95% revenue retention
increase driven by quality focus
and better use of retention and
loyalty tools
o Main driver for growth:
consistently positive customer
experience throughout Q1 & Q2
1) New: Starter coupons; 2) Repeat: SaverPlan discounts
ZOOPLUS AG | INVESTOR PRESENTATION | SEPTEMBER 2020
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