Operating Leverage and Recent Developments
Investing for Digital Transformation
OSBI card
Customer
acquisition
Instant card issuance for ETB
(existing to SBI Card) customers
Digital journey for NTB
(new to SBI Card) prospects
Faster issuance and activation
✓ Cost savings and efficiencies
Issuance to ETB being scaled up
Digital journey for NTB launched
Building
capabilities
for future
Customer
Servicing
Bill payment on AskILA (Chatbot)
Increase in bill payment sign-up, lever
for activation
☑
☑
Expand use cases for AskILA by
leveraging conversational Al
✓ Cost efficiencies in long-run
Enhance servicing experience through
self-service features
Q3
FY23
Customer
engagement
Upgrade Marketing Technology
(MarTech)-hyper personalization
Mobile app UI/UX revamp
Enhance engagement with customers
through out journey. . . right time,
right offer
Q4
FY23
Maximise ROI on marketing spend and
drive growth
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