Investor Presentaiton
31
UXIN LIMITED
Environmental, Social and Governance Report
NPS-FOCUSED
GROWTH
To better practice our core value of "actively finding problems and continuously making improvements", Uxin has
included NPS1 as one of its assessment indicators. With the direct participation of the Company's CEO, the CEO
Office is independently responsible for the Company's overall NPS management. Therefore, the Company has
realized the closed-loop management of user satisfaction to drive long-term value.
CEO
NPS
Organizational
Structure
CEO Office
•
Attending NPS meetings
Communicating with customers to
deal with related problems
• Making directional and executive
instructions for problems
•
Being responsible for the Company's
NPS management
• NPS score survey and statistics, NPS
case identification and solution, NPS
improvement schemes
Experience Verification
Departments
• Checking the work of front-line
employees
Supervising and assisting in dealing
with customer experience related
issues
Service &
Assistance
Management
Focus on NPS
REPUTABLE UXIN, PROVIDER OF CUSTOMER-CENTRIC SERVICE 32
What is NPS?
NPS, short for Net Promoter Score, covers customer loyalty and satisfaction. High NPS indicates customers'
high loyalty, high repurchase intention and high satisfaction. As the most direct measure of customer
relations, NPS is called the "ultimate question". This score has a strong positive correlation with the
Company's business development.
Net Promoter
Score (NPS)
Customer
Satisfaction
Relationship between NPS and customer satisfaction
Customer
Loyalty
Since 2021, we have focused more on NPS promotion at our biweekly NPS meeting. The CEO, together with the
staff of various departments, communicates with customers face to face or through online videos about their used
vehicle purchasing experience to gain insight into customers' concerns. Then we provide them with the current
completion progress and the expected plan and conduct an in-depth review after the meeting to resolve any
issues. In doing so, Uxin manages to meet every customer's need and offer an reliable, comfortable purchase
experience.
By dividing the cases into used vehicle condition cases and service cases, we analyze the specific problems,
record basic transaction information, detailed problem list and processing progress of the cases, analyze and
extract the core problems and solutions.
Core Problems
Insufficient capacity of cooperative
repair shops
Lack of mechanisms for review,
solution and improvement
Low one-time repair completion rate, which brings potential safety
hazards and customer dissatisfaction
Failing to prevent similar cases from happening in the future
Solutions
NPS management structure
1: NPS (Net Promoter Score) is an index that measures the willingness of customers recommending products and/or services to others.
Customers are rated on a 1-10 scale for their willingness to recommend: 9-10 is a promoter, 1-6 is a non-promoter, and 7-8 is neutral.
Refining the mechanism of
cooperation with repair shops
Developing self-supporting ability of
repair and maintenance
Establishing and improving the
solution and improvement mechanism
Establishing and improving the reward and retribution mechanism
with active initiatives
Solving after-sales used vehicle condition problems through
self-supporting maintenance to avoid over-maintenance while
ensuring quality
Used vehicles not through self-supporting maintenance can also
help accumulate experience for the inspection and servicing team
Example of used vehicle condition case analysisView entire presentation