Investor Presentaiton
Marketing Communications
The Regulation (EU) 2019/156 establishes uniform rules on marketing communications
addressed to investors as well as ex-ante verification procedures.
Scope and basic requirements of marketing communications
"
Generally, all UCITS ManCos and
Authorised EU-AIFMS with respect
to all UCITS or AIFs they manage
and market in the EU/EEA
Non-EU AIFMs: Monitoring of NCA
administrative practice required
General requirements:
■ Identifiable as marketing
communication
■ Risks and rewards described in
equally prominent manner
■fair, clear, not misleading.
* esma Markets Authority
European Securities and
Final Report
Guidelines on marketing communications under the Regulation on
cross-border distribution of funds
ESMA - Guidelines on marketing communications
-
“[...] In particular [the Guidelines] establish common principles on [...] marketing
communications [...]. However, the Guidelines do not intend to replace existing
national requirements on the information to be included in marketing
communications (such as those relating to the fiscal treatment of the investment in
the promoted fund) to the extent these are compatible with any existing
harmonised EU rules (e.g. rules on disclosure of costs or performance in the KIID
should not be contradicted or diminished by different national disclosure
requirements on costs or performance in marketing communications)."
KPMG
Law
27 May 2021 | ESMA34-45-1244
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