Santander Financial Performance
We are executing our strategy to strengthen customer loyalty and further digitalize our
products and operations to become the bank that provides the best customer experience
Total customers (mn)
Loyal customers (mn)
Digital customers (mn)
+6%
20.5
19.3
Jun-21
Jun-22
3.7
+10%
4.1
Jun-21
Jun-22
5.2
Jun-21
+12%
5.8
Jun-22
Digital sales/total¹: 61% (+11pp YoY)
Strong focus on increasing loyalty while attracting new customers through innovative products
▸ Loyal individuals: +10% YoY leveraging our large number of products
Increased digital customers by 12% YoY reaching 5.8 million
>635k LikeU credit cards issued through digital channels with a fully-online acquisition process, of which 95% remain digitally
activated
Santander (1) YTD data.
00
8View entire presentation