Investor Presentaiton
NETWORK TRANSFORMATION - Reinventing BRI Distribution Channels
BRI
Melayani Dengan Setulus Hati
End-to-end Branch Operating Model
(Focus on CASA and Fee-based Income)
Universal Banker with more dynamic role allocation
Migration of 60-70% branch service and transactions to
Self-Service Channels
Agile Branch Operating Model and develop tech-
enabled sales tools
1
BRANCH
DIGITAL
Customize New Branch Format
Customized branch format to align with customer
segments and micro-market opportunities to improve
branch productivity and brand positioning
Optimize Distribution Network
Footprints
Automate & Digitize Business Process
Enhance branch efficiency and customer experience
2
3
Accelerate Migration of ATM/ CRM to
Cross Industry Utilities
Improve ATM/ CRM operational efficiency and
productivity
•
Enhance Digital Sales and Marketing
Capabilities
Integrated customer journey (upgrade digital channels
functionalities and improve omnichannel customer
experience)
Remote advisory channel for affluent customers
Tech-enabled Contact Centre (e.g. Al, chatbot, etc)
BRILINK
AGENTS
BRILINK 2.0
Redefine the role of BRILink Agents to become Primary
Channel for Lead Generation & Servicing for Selected
Segments (e.g. rural micro)View entire presentation