Partnership with GO-TO and Equity Raising Presentation
GO-TO
Founder-led management team
Genuine partnership
Go-To will operate independently, led by Zoë Foster Blake and
supported by a capable management team, leveraging BWX's
complementary capability, international distribution and
support in additional areas where required
Zoë Foster Blake
Founder and Chief Creative Officer
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Founded Go-To in 2013
18 years' experience including:
Beauty Director of Harper's BAZAAR and
Cosmopolitan
Launched beauty website Primped in 2008,
(acquired by News Corp in 2015)
Author of 12 books, including children's books
and the best-selling beauty bible, Amazinger Face
Ambassador for Tourism Australia and Look Good
Feel Better
Brad Dransfield
Chief Executive Officer
• Joined Go-To in July 2018
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Has built the Go-To team from 10 employees to a
strong, high performing team of 41 and growing
16 years' retail and management experience,
including:
General Manager at Hallensteins (Glassons)
Brand Director at Speciality Fashion Group
(Autograph and Crossroads)
Various roles at BRRC Group (Bras n Things,
Sanity and Gosh Coffee) including Head of Retail,
Head of Product and Operations Manager
Leonie Faddy
Chief Marketing Officer
• Joined Go-To in May 2018
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Focused on customer growth and retention through
enhanced digital platforms, driving social and
community commerce, leading brand and product
expansion and building retail sales channels
25 years' experience including:
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Global Marketing and Sales Director of The
Beauty Chef, Marketing Director of Balsam and
Balm, and Senior Account Manager at Esteé
Lauder
Accreditations include BComm, MComm, AMI
Professional Member, MAICD
STRICTLY CONFIDENTIAL
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