Investor Presentaiton
Key market trends & characteristics
Organised Jewellery Market: Structural Growth Drivers
JEWELLERY IN INDIA IS A LARGE AND ATTRACTIVE MARKET WITH SIGNIFICANT TAILWINDS
Shifting Customer
Behaviour
Customers' expectation:
Transparent pricing, product purity and quality
standards
Increasing brand consciousness:
Increasing on the back of organised retailers'
marketing strategies
After sales service:
More emphasis as jewellery is either owned for a
lifetime or regarded as long-time investment
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Superior Organisational
Capabilities
Retail experience:
Ready made ornaments, wide product range
and superior showroom experience
Safety and security:
Shopping experience in spacious, hygienic
surrounding; service by well-trained store
personnel; robust systems
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Supportive Regulatory
And Legislative Changes
Demonetization:
Cashless transaction brings further transparency
GST:
Enforcing tax compliance
Mandatory PAN:
For transactions > 2,00,000 establishes buyer
identity
Rural policy push:
Given rural India's higher cultural association with gold
Hallmarking of gold jewellery:
Compulsory from 2021
Source: Technopak
KALYAN
JEWELLERS
KALYAN JEWELLERS INDIA LIMITED | 12View entire presentation