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Investor Presentaiton

Customer Excellence Improving customer orientation and pricing practices Growing revenue and margins Building commercial culture . . Objectives Expanding margins through greater understanding of Boral's 'cost to serve' and customer behaviour Capturing pocket margin Institutionalising 'One Boral' behaviour / culture with clear behavioural guides Building sales staff competency through training programs and targeted recruitment • • BORAL Progress Experience roadmap validated with customers, works program commenced Launched SMS order confirmation and Concrete deliveries arrival time 'app' Achieving product margin growth targets for most businesses • 280 sales professionals accredited to Bronze status by June 2018 Building sales tools & systems Improve decision making via reporting and 'configure, price, quote' tools with customer relationship management • More frequent pricing reviews Pricing We have delivered price growth on the east coast • Configure Price Quote tool rolled out in Southern Region with the rest of the East Coast to be completed by July 2018 Implemented two price increases in FY18 Average selling price (ASP) increases required to offset inflationary cost increases • ASP impacted by a range of issues including geographic, segment and product mixes ⚫ Like-for-like (LFL) movements impacted by demand and competitive dynamics Case Study: Boral concrete prices, FY2014-18 ASP LFL FY14 ↑ Slightly Steady FY15 FY16 FY17 1HFY18 Steady Steady ↑ 1% ↑ 2% ↑ 4% 14% ↑ 3% 會1% 1HFY18 Boral concrete price movements BORAL 19 Strong housing activity and LNG projects ■ Competitive pressures in Qld and Victoria ■ Shift to infrastructure and Sydney Improved pricing outcomes in stronger ASP demand geographies reduced by softness LFL NT QLD WA SA ASP LFL NSW/ACT ASP LFL in WA and regional markets ■ Annual price increases " Market position recovery in some regions Price increase Progressive rollout of Commercial ASP LFL VIC/TAS Excellence program contributing Price decrease Implemented two price increases p.a. since FY16 ASP LFL Steady prices 20
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