Investor Presentaiton
Beer business
BEER MARKET OVERVIEW
GEORGIA HAS SIGNIFICANT ROOM TO GROW BEER
CONSUMPTION PER CAPITA VS. PEER COUNTRIES
Ranking by absolute growth of per capita consumption 2010-2019
#7 #39 #8 #16 #6 #99 #96 #68 #97 #18 #75 #54
GEORGIA
CAPITAL
GEORGIAN BEER MARKET IS GROWING ON THE BACK OF
INCREASED CONSUMPTION AND PREMIUMIZATION TREND
Volume
Value
Liters per capita
94
24
99
89
Poland
Romania
Croatia
77
71
69
59
Spain
Hungary
Estonia
Russia
Belarus
Ukraine
Georgia
62
62
54
50
42
25
11
63
24
Turkey
Azerbaijan
6
Eastern Europe
Global average
HL '000
2015
987
1.9% CAGR
2020
1,083
GEL mln
2015
147
Georgia has lower beer consumption per capita at 25 liters per year, compared to peer countries, indicating that there is a room for
further growth
➤ Consumption per capita in Georgia has been growing at 3.8% CAGR '2010-2019, while global consumption has been flat for the same
period making Georgia #18 fastest growing market in the world in terms of beer consumption per capita
➤ Georgian beer market is dominated by locally produced Georgian and licensed international beer brands, holding 90%+ of total local
beer market
9.5% CAGR
2020
231
95
Source: Euromonitor; Revenue Services GeorgiaView entire presentation