Bajaj Allianz Corporate Update
BALIC: Diversified Distribution Mix
Individual Rated New Business Channel-wise Mix
11%
9%
9%
8%
8%
45%
50%
51%
49%
46%
44%
40%
41%
43%
46%
B
BAJAJ
Allianz
LIFE GOALS. DONE.
Balanced mix between institutional and proprietary
retail channels - Agency, Institutional Business and
BALIC Direct contributing approximately 46%, 46%
and 8% respectively in Q1 FY24 (in IRNB terms)
Within existing retail channels, focus is to drive
profitable product mix; improve sales productivity;
drive cost efficiencies through hierarchical synergies,
improving span of control and variabilization
FY21
FY22
FY23
Q1 FY23
Q1 FY24
Agency
Institutional Business
BALIC Direct
Agency:
Focus on profitability and driving
higher traditional Mix
One of the largest agency in private
LI space; backed by 1.31 Lakh+
agents
Continued balanced product mix
with traditional individual rated
new business mix at 57% in Q1
FY24
Variabilization of Agency cost
through low-cost models (15%
contribution in Q1 FY24 vs 11% in
Q1 FY23)
Institutional Business:
Building sustainable business
through strong integration with
partners
Diverse mix of large and small
partner banks, NBFC, brokers and
web aggregators
Robust start with recent new
Corporate Agency tie-ups with
Development Bank of Singapore,
City Union Bank, TamilNad
Mercantile Bank, Punjab & Sind
Bank, and Jammu & Kashmir Bank
☐ Opening of Rep Office in Dubai
Individual Rated NB = (100% of first year premium & 10% of single premium excluding group products)
*Note: The components might not add up to total of 100% due to rounding off
BALIC Direct :
Analytics backed, focused verticals
for upsell and cross sell initiatives
Presence in 196 cities, with
Dedicated Verticals for various
customer segments
✓ Customer Portfolio Management
✓ Service to Sales
✓ Hub and Spoke
✓ New to BALIC (NTB)
✓ Defence
Data and Analytics as a key pillar for
Direct business
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