BBVA Bancomer/2018 Annual Report
Social programs
GRI 103-1, 103-2 and 103-3
Over the last 12 years, BBVA Bancomer has been working alongside the Mexican government
in creating a robust strategy for apportioning funds under various social programs to the
relevant beneficiaries. This has been achieved through a broad and extensive infrastructure that
provides significant coverage and outreach, and with rules and procedures in place to ensure the
transparency of the process.
When it comes to managing social programs, BBVA Bancomer has to provide service to the many
people who receive aid from the federal, central and municipal government. Under these programs,
social aid is paid into the beneficiary's bank account, whereupon the funds can be drawn using the
associated debit card.
The two departments that BBVA Bancomer serves and that have the largest number of
beneficiaries under social programs are the Secretariat of Agriculture, Stockbreeding, Rural
Development, Fishing and Food ("SAGARPA", now known as "SADER")-responsible for
channeling federal resources into rural development across Mexico- and the Secretariat of Social
Development ("SEDESOL", now the Secretariat of Welfare) -tasked with administering federal
support for elderly citizens aged over 65- followed by the support program for students from
Mexico City who are enrolled at public high schools, known as "Prepa Sí".
A total of 246 workshops were held in
2018, benefitting 20,291 people.
To provide products and services that generate positive benefits for recipients of government aid,
BBVA Bancomer is looking to incorporate more initiatives that will contribute towards this objective.
A prime example here is the creation of digital platforms intended for younger people, granting them
access to all the benefits and aid.
Target 2019
The enormous benefits and huge potential of the digital era, which will see BBVA BANCOMER
spearheading innovation within our country's financial market, will lay the foundations for
promoting the digitalization of social programs from 2019 onward, in line with the federal
government's financial inclusion strategy.
BBVA
VISA
Replacing expired debit cards
In 2018, the Bank continued to offer card renewal services in areas accessible to beneficiaries,
without forcing them to travel to cities or municipal capitals to change their cards.
Program
# Cards renewed in 2018
SAGARPA
SEDESOL
53,434
30,316
9 This means renewals due to debit card expiration, confirmed through the Bank's system.
Effectiveness ratio⁹ (%)
99%
98%
Financial literacy "learning pills" for beneficiaries of social programs
As an important complement to the programs, beneficiaries can attend financial
literacy workshops to receive information on savings, life insurance and other
useful subjects.
The following subjects are addressed:
•
Saving
Debit card
•
Life insurance
Use of digital channels
•
Secure use of digital channels
15
75
BBVA Bancomer/2018 Annual ReportView entire presentation