Investor Presentaiton
Salt Life Consumer Engagement
#1 Social Media Activity
YouTube
Sitlife
#3 Ranked Social Media Engagement
#8
Ranked Website Engagement
f
YouTube
Tweets Per
Year
Posts Per
Year
Videos Per
Followers/Views per Revenue Dollar
Pages per
Visit
Bounce
Rate
Visit
Duration:
Year
(min.)
1
Sillife
4,983
788
2
VANS 4,542
450
187
ཚ[8]
1 JIMMY CHOO 28
4
11
142
1
5.7
36%
10.3
HOLLISTER
2
33
7
9
106
2
Abercrombie & Fitch
5.6
36%
10.4
VERSACE
3 EXPRESS 2,624
795
38
3 Sitlife
9
2
32
988
3
Supreme
8.7
40%
11.1
4
GUESS 3,881
559
51
4
5
2
12
79
4 VICTORIA'S SECRET 6.5
39%
10.5
SOUTHERN TIDE
5
2,342
562
44
46
5 Calvin Klein 8
1
5
79
19
5
RALPH LAUREN 5.7
37%
9.1
6
Columbia 2,275
315
60
60
6 MICHAEL KORS 5
1
6
47
6
EXPRESS
6.3
38%
9.2
7
2,197
339
49
49
7 VICTORIA'S SECRET 13
2
5
38
88
7
5.9
36%
8.2
8
PUMA
6,080
329
22
27
8 VANS
5
0
5
99
8
Sift life
7.6
41%
9.0
MOUNTAIN
9
patagonia
1,736
313
88
88
9
HARD
9
1
4
58
9
5.0
37%
8.3
WEAR
prAna
10
20
2,311
518
21
10 BURBERRY
5
2
5
40
40
10
7.2
38%
74
7.1
prAna
Note: Based on summary of 65 leading lifestyle brands
(a) Numerator represents followers for Instagram, Twitter, and Facebook; Numerator represents views for YouTube
Delta Apparel, Inc. Investor Presentation - March 2022
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