Investor Presentation
|||||BRINKS HOME
6
AT&T Digital Life Conversion
Project Economics
On April 9, 2021, executed an agreement with AT&T
providing us the exclusive right to convert ~190k Digital Life
customers to Brinks Home
Creation multiples for conversions, at scale, expected to be
substantially lower (17x) than the other channels
Highly profitable, less capital intensive, and faster
payback period
Title of the accounts will be transferred to Brinks Home as
the accounts are converted
Brinks Home keeps 100% of revenue for the first 15 months
after conversion, ARPU of ~$47.00
Modest Revenue Share per month from months 16 through
50 (post conversion)
Cost per conversion projection of ~$800 - customers
receives new alarm panel, cameras and certain other
automation devices
Daily Sales
Project Update (To date through November 29th)
ā
ā
Call center performance outpacing targets with higher than
expected conversion rates
Proactive marketing communication tests underway and
providing positive results with high conversion rates
Customer Portal marketing option should provide a no touch
effort for easy sales options to customers who have yet to
speak with the call center
27,728
Unique
Interactions
7,649
Jobs Open
23,517
85%
Total Sales
Conversion
12,385
Installs
Complete
250
200
150
100
50
50
0
6/7/2021
6/22/2021
7/7/2021
7/22/2021
8/6/2021
8/23/2021
9/7/2021
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