Investor Presentaiton
QANTAS LOYALTY
Red Planet: Delivering value for both Qantas and external clients
DYMOCKS
50%*
Open rate as high as 50% on individual targeted campaign
30% L
Lift in sales
Achieved year
on year sales
growth
Improvement in click through
418% rate for individualised eDM
(compared to non-targeted)
QANTAS
Spirit of Australia
ā 28%
Total baseline sales uplift
70%
Increase in average spend per
booking, generated per click
19.3X ROI
51%
Improvement on cost per
acquisition per booking,
generated per click
~4x more effective than other typically used social media
targeting methods
Source: Qantas Loyalty analysis
Source: Qantas Loyalty analysis
*Sales life for high value targeted campaign based on individual campaign results. ^Individual campaign results. Individual campaign results. eDM (electronic direct marketing). ROI (return on investment).
110View entire presentation