Celebrating 10 Years at BM&FBOVESPA slide image

Celebrating 10 Years at BM&FBOVESPA

Vision of the future Store expansion plan The Company's short and medium term planning provides for a phase of expansion of its operation and, consequently, of its manufactured capital: the stores and the logistics structure that feed the operation. businesses in 2015 HY The Company believes that strong brands with competitive advantages will always have opportunities to gain market share. Therefore, regardless of the adverse macroeconomic scenario expected in 2016, it will continue to consistently invest in improving its operations and becoming increasingly competitive and resilient. Facing the challenging environment, the Company will continue to seek opportunities to increase its share in a market still in the process of consolidation and with high levels of informality. In 2016, R$ 550.0 million will be invested, as proposal to be presented to shareholders, and allocated to the opening of 25 Renner stores, 15 Camicado stores and 20 Youcom stores, as well as the remodeling of some units and investments in IT and Systems, highlighting the update of the Company's ERPs, to be completed in the third quarter of 2016. 248 STRATEGIC IMPORTANCE: Expand the markets in which it operates and therefore, continue growing in profitability and sales volume. RENNER 275 408 INITIATIVES AND PRACTICES: Market researches to support expansion plans aimed at consolidating Renner's presence in locations where it already operates or in new markets are conducted continuously. For each new planned store an economic and financial feasibility study is made, assessing the market potential in the area of influence, and then it is submitted for approval by the Board of Directors. CAMICADO YOUCOM POTENTIAL 59 68 125 25 37 300 2014 2015 (+10,9%) 202/E (+55%) 2014 2015 202/E 2014 2015 (+15,3%) (+95%) (+48%) 202/E (+972%) BOOM Renner Youcom током POTENTIAL FOR IMPROVEMENT Increased productivity • Stores renovation • New visual merchandising • Better shopping experience (queues, dressing rooms, alarms, etc.) • Increased sales area (push-pull- read more on page 68) •Review of Camicado's sales areas V POTENTIAL FOR IMPROVEMENT Camicado's and Youcom's e-commerce expansion LOJAS RENNER S.A. TOTAL V POTENTIAL FOR IMPROVEMENT ⚫Sales potential in multi- brand stores • Youcom's franchise model creation potential 332 380 833 2014 2015 202/E (+14,5%) (+134%) 45
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