Celebrating 10 Years at BM&FBOVESPA
Vision of the future
Store expansion plan
The Company's short and medium term planning provides for a phase of expansion of its operation and,
consequently, of its manufactured capital: the stores and the logistics structure that feed the operation.
businesses in 2015
HY
The Company believes that strong brands with competitive
advantages will always have opportunities to gain market
share. Therefore, regardless of the adverse macroeconomic
scenario expected in 2016, it will continue to consistently
invest in improving its operations and becoming increasingly
competitive and resilient.
Facing the challenging environment, the Company will
continue to seek opportunities to increase its share in a
market still in the process of consolidation and with high
levels of informality. In 2016, R$ 550.0 million will be invested,
as proposal to be presented to shareholders, and allocated to
the opening of 25 Renner stores, 15 Camicado stores and 20
Youcom stores, as well as the remodeling of some units and
investments in IT and Systems, highlighting the update of the
Company's ERPs, to be completed in the third quarter of 2016.
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STRATEGIC IMPORTANCE:
Expand the markets in which
it operates and therefore,
continue growing in
profitability and sales volume.
RENNER
275 408
INITIATIVES AND PRACTICES:
Market researches to support expansion plans aimed at consolidating Renner's presence in
locations where it already operates or in new markets are conducted continuously. For each
new planned store an economic and financial feasibility study is made, assessing the market
potential in the area of influence, and then it is submitted for approval by the Board of Directors.
CAMICADO
YOUCOM
POTENTIAL
59
68
125
25
37
300
2014
2015
(+10,9%)
202/E
(+55%)
2014
2015
202/E
2014
2015
(+15,3%)
(+95%)
(+48%)
202/E
(+972%)
BOOM
Renner
Youcom
током
POTENTIAL FOR IMPROVEMENT
Increased productivity
• Stores renovation
• New visual merchandising
• Better shopping experience
(queues, dressing rooms, alarms,
etc.)
• Increased sales area (push-pull-
read more on page 68)
•Review of Camicado's sales areas
V
POTENTIAL FOR IMPROVEMENT
Camicado's
and Youcom's
e-commerce
expansion
LOJAS RENNER S.A. TOTAL
V
POTENTIAL FOR IMPROVEMENT
⚫Sales potential in multi-
brand stores
• Youcom's franchise
model creation potential
332
380
833
2014
2015
202/E
(+14,5%)
(+134%)
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