BMW Dealer Network Expansion

USED CAR BUSINESS CONTRIBUTES TO BMW FUTURE GROWTH AND PROFITABILITY ENHANCEMENT AS ANOTHER GRWOTH ENGINE. Improve market values and used car image for BMW and MINI. Support conquest of new customers for BMW and MINI. ■ Increase profitability of the used car business both for BMW group and dealer organization. Aftersales Aftersales New Car Customer New Car Sales New Car Business Vehicle end of usage Used Car Business Used Car Sales Used Car Customer BMW dealer network in china, D.Kirchert, Oct 2012 Trade-in New Car Used Car Reconditio n Page 25

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