Investor Presentaiton
Beer business
GBG SALES BREAKDOWN
GBG IS WELL DIVERSIFIED ACROSS LOCAL SALES
CHANNELS, WITH FOCUS ON HORECA AND
TRADITIONAL TRADE
GBG local portfolio mix
Market mix vs GBG
GBG
GEORGIA
CAPITAL
GBG IS FOCUSED ON GROWING SALES OF HIGH
GROSS PROFIT MARGIN PACKAGING TYPES - KEG
AND SINGLE SERVE
GBG local portfolio mix
Market mix vs GBG
GBG
239
239
215
215
22%
44%
31%
19%
30%
55%
137
34%
22%
137
29%
2020
16%
28%
27%
113
115
33%
29%
31% 20%
42%
2020
20%
60%
17%
32%
28%
17%
18%
52%
44%
23%
34%
67%
Market
34%
42%
40%
Market
27%
50%
45%
38%
2018
2019
2020
Traditional trade
HoReCa & Draught shops
Large retail chains
2018
2019
2020
H1 2020
H1 2021
PET KEG Single serve
Source: Revenue Services Georgia; Management estimates
GBG has increased share of premium, high GP margin, HoReCa & Draught shops in its
portfolio from 17% in 2018 to 34% in 2020 vs. market average of 17%
-
62% of GBG sales in 1H 2021 are KEG and single serve packaging types – highest margin
products with 50%+ GP margins
PET-plastic packaging
99
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