GROUP - EBIT PERFORMANCE - PRE COVID TO NOW
Domino's
DOMINO'S VALUE TREE: INFLATION BUSTERS
PRICING
Menu and promotional pricing remains highly complex - balancing different
cohorts, occasions and ordering channels
Repeated buying cycles has provided Domino's additional insights into the affect
of pricing changes on customer behaviour
These insights are an important part of ongoing pricing adjustments, which will
be required to both optimise franchisee margins and grow customer counts
Where pricing has moved ahead of customer expectations - these will be offset
with targeted special offers (including App-only deals)
Stores may earn additional ticket where customers continue to see Domino's
very strong relative value (e.g. carry-out in some markets)
DOMINO'S HAS LAUNCHED FLEXIBLE, DIGITAL VOUCHERS THAT GIVE CUSTOMERS MORE CHOICE,
CONTROL AND TRANSPARENCY OVER THEIR ORDERS
A lower entry price: customers choose the meal and price that suits them
This has been in test in ANZ since December and is now being rolled-out
DOMINO'S IS WORKING WITH FRANCHISEES TO GET THE BALANCE RIGHT
2PIZZAS
PLUS
2SIDES
VALUE
PIZZAS
PICK UP FROM
$17
UPGRADES
VALUE MAX FROM $2⭑EA
TO
TRADITIONAL FROM $3*EA
PREMIUM FROM $5 EA
SIDES D
1.25L DRINKS FROM $1 EA
DESSERTS FROM
$2 EA
CHEESY GARLIC BREAD
CHICKEN SIDES FROM
FROM
$2 EA
$3 EA
Initial results show higher engagement,
sales and net benefit to stores
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