Snap Inc Results Presentation Deck
Average Revenue Per User (ARPU)
(unaudited)
GLOBAL
$3.20
Q1'22
EUROPE²
$1.93
Q1'22
$3.20
Q2'22
$1.98
Q2'22
$3.11
Q3'22
$1.83
Q3'22
- 16%
$3.47
Q4'22
- 2%
$2.38
Q4'22
$2.58
Q1'23
$1.70
Q1'23
$2.69
Q2'23
$1.93
Q2'23
NORTH AMERICA¹
$7.77
Q1'22
$0.95
$7.93
REST OF WORLD
Q1'22
Q2'22
$0.96
Q2'22
$8.13
Q3'22
$0.89
Q3'22
- 14%
Q2 2023 GLOBAL ARPU WAS $2.69
Q2 2023 REST OF WORLD ARPU INCREASED 3% YoY TO $0.98
$8.77
Q4'22
+ 3%
$1.10
Q4'22
$6.37
Q1'23
$1.00
Q1'23
$6.83
Q2'23
$0.98
Q2'23
We define ARPU as quarterly revenue divided by the average Daily Active Users. For purposes of calculating ARPU, revenue by user geography is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity.
'North America includes Mexico, the Caribbean, and Central America.
²Europe includes Russia and Turkey. Effective March 2022, we halted advertising sales to Russian and Belarusian entities.
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Numbers throughout presentation may not foot due to rounding.View entire presentation