Investor Presentaiton

STAFF President Ana Lucia Villela Vice-Presidents Alfredo Villela Filho Marcos Nisti CEO Marcos Nisti Directors Carolina Pasquali Flavia Doria Isabella Henriques Lilian Okada Fiscal Advisors Eduardo Marchetti Rios, Henri Penchas and Richard Lyon Thorp Bilton Insipirational Advisors Project Ground of Play Adriana Friedmann, Ana Claudia Arruda Leite, Ana Lucia Villela, Fernanda Heinz Figueiredo, Gandhy Piorsky, Luiza Lameirão, Marcos Ferreira Santos, Roberta Alves, Sandra Eckschmidt, Soraia Chung Saura, Ute Craemmer ALANA 2014 LETTER FROM THE EDITOR Consultant Antônio Carlos Carneiro Editor Carolina Pasquali 23 Accountant Daniel Vieira da Costa Advisory Board Carlos Alberto Libânio Christo (Frei Betto), Claudia Leme Ferreira Davis, Jordana Berg, Maria Lúcia Zoega de Souza e Paulo Velasco Advisory Board Project Children and Consumerism Ana Olmos, Clóvis de Barros Filho, Edgard Rebouças, Flávio Paiva, Inês Vitorino Sampaio, João Lopes Guimarães Junior, José Eduardo Romão, Ladislau Dowbor, Marcelo Sodré, Nádia Rebouças, Pedrinho Guareschi, Rachel Biderman, Solange Jobim e Souza, Vidal Serrano Júnior and Zico Góes Advisory Board Project Absolute Priority Antônio Carlos Malheiros, Ilan Brenman, Irene Rizzini, José Martins Filho, Laila Shukair, Munir Cury, Regina de Assis, Renata Meirelles, Tânia da Silva Pereira and Severino Antônio alana alana.org.br Art Editor Luiza Esteves Reporting Julia Contier Laura Leal Revisions Rosana Tanus Graphic Design Papanapa Illustrations Silvia Amstalden I write this letter as I return from SXSW (South by SouthWest), a festival of mu- sic, cinema and technology that happens every year in Austin, in the United States. The last talk I saw was given by Astro Teller, the man responsible for Google X. Essentially, Google X is the division of Google that has as its mission to invent what nobody else is doing yet. Its profes- sionals create innovations that change the world. It is from there, for example, that the self-driving car will come. = learning from defeats, having lots of fun along the way, and savoring each victory as if it was the final of the World Cup. I think that is, in a way, the spirit we have here at Alana, and that I and the bril- liant communications team that helps me try to express in this report. We have felt this movement grow: more and more peo- ple transform, sense that there is another way, connect and begin to collaborate in order for this change to happen. Alana it- self grew in 2014. I took part in a meeting recently and realized that it has already become difficult to explain Alana and all its projects in just one hour. We widened our scope, multiplied the connections be- tween initiatives, elevated exponentially the possibilities for action. In this report that you have in your hands (or are reading on the internet), we tried to share with people a little bit of what 2014 was like for us. The idea was to write it in a light, fun way so it could be read with the same pleasure with which we read a good magazine. We took care so that every line of text, every illustration and every photo has its value. Without any flourishes in the form but with every desire to offer you who follow our work a pleas- ant read and a dazzling visual experience. Thousands of people gathered to see Teller speak. In the largest space for talks at the festival which was packed - Teller talked about how much he learns when something goes wrong. And how it is more fun to be, say, the Costa Rica team at the World Cup than it is to be Brazil, just to bring an analogy he used to Brazil- ian reality. This is because Brazil has the obligation of winning, and a 7 x 1 score is something that marks and will mark us forever. But Costa Rica... Well, Costa the cover and illustrations by Silvia Am- Rica came to have fun. Defeat is expected, stalden, created especially for this publica- but victory... Ah, victory has a very special tion. She created a bank of shapes, colors taste. Astro Teller said he always wants to and textures (which you can see on the behave in life like the Costa Rican team: back cover) that served as the basis for all = - This experience begins already with the illustrations that came after. This beau- tiful work inspired us so much that we de- cided to print two covers: one for you to keep with its contents, the other to peel, glue and play as an illustrator too. The possibilities are infinite! We are still getting used to Alana's new size. This does not mean, of course, that we have stopped. The purpose of this trip to SXSW was to launch a new platform there, one that believes in cinema as a tool for social transformation (see more details on page 56). We have not and will not stop. But we certainly continue with the same levity that allows us to make mistakes. And to laugh along the way. May both serve as inspiration for us all in 2015. Best regards, Carolina Pasquali Director of Communications

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