Investor Presentaiton
2016 Braskem | Annual Report
19
MAPPING OF STAKEHOLDERS
Category of stakeholders
interacting with Braskem
Influenciators
Facilitators
Impacting
Beneficiaries
Political/strategic
Stakeholders
Trade unions, regulatory agencies, professional associations,
executive branch, legislative branch, public prosecutor's office,
environmental agencies, public/regional opinion, NGOs, financial
market analysts, auditors
Industry
Competitors, trade associations
Media
Coordinators, specialized media, general media, social networks/
virtual environment
Academy
Research centers, schools, researchers, universities,
technical schools
Suppliers
Raw materials, Petrobras, indirect materials, services, technology
Financial market
Controlling shareholder, minority shareholder, board of directors,
financial institutions, debt provider, banks
Team Members
Team Members, third parties
Communities
Residents, local leadership, partners initiatives
Society
Abc 18+/ national, families of Team Members
Clients
Clients of end consumers distributor, Unib, Unipol, Unvin,
international
*The reputation survey has been carried out each year since 2009, with the support of the Reputation Institute.
Means of engagement
Meetings, Reputation Survey*
Industry trade shows, Participation in sector meetings
Press Releases, Meetings, Interviews, Reputation Survey**
Meetings, Reputation Survey*, Projects in partnership
Meetings, E-Mails, Internet Channel with exclusive access,
Reputation Survey*
Meetings, Website "Investor Relations", Reports, Video conference
on results
E-Mails, Internal Campaigns, Newsletters, Safety Dialogues,
Recognition Award, Intranet, Reputation Survey*, Climate Survey
(every two years), Communication Survey (every two years)
Projects, Direct Relationships with Local Representatives from the
Institutional Relations Area, Reputation Survey*
Reputation Survey*
Meetings, Visits to Facilities, Technical and Relationship Events,
Industry Trade Shows, Sponsorship, Internet channel with exclusive
access, Sales support service by account managers, Technical
development agenda, Reputation Survey*
The program relies on an Image and Reputation Management Committee, with participation of representatives of all Company areas, responsible for discussing the main risks and opportunities in the production process and the
strengthening of the trust of Braskem's stakeholders.View entire presentation