90-day game plan
Top 7 Market Cohort Analysis- all locations
January 2019 location cohort; Membership and Service revenue and Location Contribution Margin are for 1H 2019 ($mm)
Non-cash GAAP
straight-line lease
cost as a % of
membership and
service revenue
Benefit of non-cash
amortization of
lease incentives as a
% of membership
and service revenue
1H'19 Average 1H'19 Average total
Implied
Implied Enterprise
1H 2019
Desks
memberships
occupancy
membership %
Membership &
service Revenue
Location
Contribution Margin
Location
Contribution
Margin (%)
New York
62.0K
57.4K
93%
23%
$235
$36
15%
13%
(5%)
London
42.2K
39.1K
93%
26%
$172
$28
16%
12%
(4%)
San Francisco
21.7K
19.6K
90%
57%
$87
$27
31%
10%
(4%)
Los Angeles
21.2K
17.4K
82%
22%
$59
$11
18%
20%
(8%)
Boston
11.7K
10.9K
93%
51%
$36
$9
25%
24%
(7%)
Chicago
10.8K
8.7K
81%
35%
$26
$9
34%
11%
(8%)
Washington DC
11.2K
9.8K
87%
20%
$32
$3
9%
18%
(7%)
Top 7 markets
181K
163K
90%
30%
$646
$122
19%
14%
(5%)
Top seven market KPIs as of June 1, 2019 (for reference only)
As of June 1, 2019
Desks
Total memberships Occupancy
% Enterprise
memberships
New York
63.2K
58.6K
93%
23%
London
42.7K
40.3K
94%
26%
San Francisco
21.7K
20.4K
94%
57%
Los Angeles
21.1K
18.3K
87%
22%
Boston
12.8K
11.9K
93%
51%
Chicago
10.7K
9.4K
88%
35%
Washington DC
11.3K
10.1K
89%
20%
Top 7 markets
184K
169K
92%
30%
Total locations in top seven markets: 1561
106 mature (68%)
50 non-mature (32%)
*Location Contribution Margin includes impact of non-cash straight-line lease cost and benefit of non-cash amortization of lease incentives
Note: Enterprises defined as members with 500+ employees; Mature locations defined as locations that have been open for more than 24 months; New York market includes Astoria, Brooklyn, Long Island City; San Francisco includes Berkeley, Emeryville, Mill Valley, Mountain View, Oakland, and San
Mateo; Boston includes Cambridge; Los Angeles includes Burbank, Costa Mesa, Culver City, El Segundo, Irvine, Long Beach, Manhattan Beach, Pasadena, Playa Vista, Santa Monica, and West Hollywood; Washington DC includes College Park and McLean.
1 Total locations in top seven markets as of January 2019; excludes JVs, India, two We Live locations, and corporate headquarters
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