MoneyLion Results Presentation Deck slide image

MoneyLion Results Presentation Deck

ARPU increased to $74 and CAC decreased to $16, while adding record customers Efficient marketing funnel combined with marketplace and embedded finance synergies de- risks our growth plan and preserves a ≤ 6 month payback period on customer acquisition ARPU Annualized ARPU, CAC and Total Customers Added CAC $69 Total Customers (1) 510k Added $25 Q3 2021 $72 600k $25 Q4 2021 $74 645k $16 Q1 2022 Note: ARPU is calculated by dividing annualized Adjusted Revenue for the period by average Total Customers for the period. CAC reflects fully loaded acquisition spend per customer added, which is inclusive of performance marketing, brand marketing and on-boarding data costs. See "Footnotes" section for detailed footnotes and definitions. 10⁰ 18
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