MoneyLion Results Presentation Deck
ARPU increased to $74
and CAC decreased to
$16, while adding
record customers
Efficient marketing funnel
combined with marketplace and
embedded finance synergies de-
risks our growth plan and preserves
a ≤ 6 month payback period on
customer acquisition
ARPU
Annualized ARPU, CAC and Total Customers Added
CAC
$69
Total
Customers (1) 510k
Added
$25
Q3 2021
$72
600k
$25
Q4 2021
$74
645k
$16
Q1 2022
Note: ARPU is calculated by dividing annualized Adjusted Revenue for the period by average Total Customers for the period. CAC reflects fully loaded acquisition spend per customer added, which is inclusive of performance
marketing, brand marketing and on-boarding data costs. See "Footnotes" section for detailed footnotes and definitions.
10⁰
18View entire presentation