Roomba s9+ Product Launch and Strategy

Robotic Vacuum Segment: Global Retail $ Share Global $ Segment Share (RVC+, +$200) YoY Growth Rate 10% 11% 16% 19% 22% 2% 1% 3% 2% 3% 3% 4% Others 3% 2% 5% 1% 3% 3% 6% 3% 2% 4% ■Dyson 4% 2% 10% 10% 5% Samsung 11% 7% 14% 63% 63% 64% 62% 52% CY'14 $945M Panasonic Cecotec I Neato ■Shark Roborock ■Mi Ecovacs iRobot CY'15 CY'16 $1,130M $1,394M CY'17 $1,779M CY'18 $2,489M +23% +29% +28% +40% iRobot Confidential 2018 | 12 R Source: 2014-2018 NPD, GfK, iRobot internal estimates, RVC+ >$200 retail prices; incl. China Online Note: Year-on-Year Exchange Rates are applied in this update

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