GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

Generally GAP Accepted Practices USC Annenberg HYPOTHESIS: A Process for Optimizing the CCO Role and the Communication Function In many organizations, championing coordination/collaboration (i.e. fostering a culture of integration/collaboration) is an effective strategy for creating an internal environment in which the PR/COM function can be optimized... • Such optimization can lead to an enhanced role in organizational planning, internal credibility for the function, etc... That enhanced role leads to greater influence on external factors such as Success, External Reputation, etc. 36 Strategic Communication and Public Relations Center

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